Carol Barreyre Communication Inc.

Clarify messages. Strengthen reputation. Drive Impact.

Which would you choose clarity or consensus? Following tradition or doing what works? Asking the tough questions or avoiding them to be polite? I partner with senior leaders to navigate growth, change and increasing visibility through clear, strategic messaging that builds credibility and influence among priority stakeholders.

Core Expertise

EXECUTIVE & CORPORATE MESSAGING
Organizations call on me when growth stalls, but no one understands why. I develop messaging frameworks that clarify positioning, support organizational goals and engage stakeholders at all levels. SAMPLE ENGAGEMENTS: Advised executive teams on messaging and visibility strategy for two financial services firms ahead of successful acquisitions.

THOUGHT LEADERSHIP & ADVISORY
Leaders often are pulled in many directions with conflicting demands but aren’t sure which one to tackle first. I advise and coach executives on public presence, internal communications, and leadership voice to maximize influence and credibility. SAMPLE ENGAGEMENT: Partnered with executives to position a global advisory firm in the AI space.

ORGANIZATIONAL NARRATIVE & ALIGNMENT
If your story sounds great internally but falls flat in the real world, I can help. I shape distinctive narratives and ensure consistency across channels to strengthen trust and reputation. SAMPLE ENGAGEMENT: Partnered with a non-profit, a global manufacturer and a creative team to shape and launch Make the Future, Connecting Girls to Manufacturing, a multi-channel campaign to attract more women and girls of color to advanced manufacturing careers.

CHANGE, REPUTATION & RISK MANAGEMENT
Have you ever been in a meeting when the team agrees but does nothing afterward? I guide organizations through growth, transition and complex communications challenges to help leaders make clear, confident decisions. SAMPLE ENGAGEMENTS: Developed messaging strategies that positioned four technology startups for successful acquisition and worked with a technology company to prepare for reputational risk.

News

🎧 Tune into episode #17 of On the Offense podcast for part 3 of Right people. Right time. Right people. Four communications and marketing pros and I have a timely and lively conversation including how we use AI to must-have skills for communications professionals.

📖 Novel, Off Edge, is a 2025 Maxy Award Runner-Up for Young Adult and 2025 American Writing Award finalist for Best Cover Design.

🎧 Missed the IABC/Dallas webcast, Who Says Your Content Can’t Be Thrilling? Visit my blog for a summary, Fiction Writing Secrets to Grab Your Readers.

Copyright © 2026 Carol Barreyre